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Customer acquisition cost calculator
Compare acquisition spend with new paying customers and their contribution.
Runs in your browser. Inputs are not sent or saved, and no AI request is used.
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How to use the result
Include relevant campaign, agency and sales costs in acquisition spend. Enter revenue less direct costs as contribution per customer. Use one matching period and consistent attribution. The result excludes unentered overhead, refunds and future purchases; it is not net business profit.